Paul joined the Young Frankenstein team at a crucial point when we needed someone’s sole focus to be on inventory management and working with the tickets agents to increase revenue and sales. His experience and historical relationship with the ticket agents means that he has a short hand with them all and worked at a detailed level to boost awareness and volume of sales.. all with a smile!

Bonnie Royal - Head of Marketing - Firey Angel


Paul is an extremely experienced theatre, ticketing, sales, and marketing professional. He brings a high level of knowledge, seniority and industry expertise to everything he does.

Martin Crosier - Director of Ticketing Operations and Strategy - LW Theatres

I have worked with Paul, both directly and cross-company, for nearly 20 years and have always found him to be an excellent colleague, and an all round superb human being. He is open, pragmatic, extremely knowledgeable about live entertainment marketing and a ticketing expert. I look forward to working with him again in any capacity as he is a joy to partner with.

Ian Taylor - Head of Data at Krow Group

I had the pleasure of working with "Mr Theatre" on multiple projects. His unparalleled knowledge of the theatre business came in handy when I was working on content marketing strategy for the business and PR. He helped me secure great coverage in the national media for our theatre tickets - by advising on deals and trends. When writing blog content he was my go-to-guy for advice on which shows to write about, offering insight. He even helped me host a successful afternoon tea event with competition winners, journalists and bloggers. And all delivered with a huge dollop of good humour, which meant no matter how busy we were - it was always fun to work on projects. I'd love to work with Paul again in the future.

Kirsten Beacock - Pr Manager - Group

A byword for proactivity, reliability and attention to detail, PaulHicks' immense understanding of our Industry, especially his in-depth working knowledge of the priorities of Producers, Agencies and Audiences, has been a huge asset to all of us lucky enough to have worked with him over the years.

David Thomas - GM Sales and Marketing for

I have had the pleasure of working with Paul on my productions of Young Frankenstein at the Garrick Theatre and Joseph and the Amazing Technicolour Dreamcoat at the London Palladium. Paul has a great reputation within the West End and his long-standing relationships with all of the ticket agents brings a positive financial influence to the production. Increasing the revenue, sales and profile for a show is key which Paul handles with enthusiasm and positivity making him very much part of the team. His experience with marketing allows a coherent and strategic approach to a campaign which is really welcomed.

Michael Harrison - Producer

Paul worked with us on MISTY at Trafalgar Studios to help devise and implement our marketing strategy for the production - with specific responsibility for managing relationships with the ticketing agencies to ensure we got the best campaign possible from each partner. We quickly noticed a significant improvement in our coverage and sales and he was also good at thinking of new and different ways to keep getting the most out of each partner. MISTY wasn’t the normal West End show and we were impressed at the energy, new ideas and passion for the show that Paul brought. We wouldn’t hesitate to work with him again for future productions.

Matt Parritt – Trafalgar Entertainment Group